UniMed Health and Wellness Partner for Crusaders Rugby

2nd September 2024

UniMed are proud to officially announce they are the exclusive Health and Wellness Partner of
the Crusaders, signing on for a two-year collaboration.

As a home-grown organisation, with a vested interest in supporting Aotearoa to becoming the
happiest and healthiest nation, it was a natural fit for UniMed to partner with the Crusaders who
are driven by their community, teamwork and innovation.

UniMed’s Chief Marketing & Product Officer, Kirsty Phillips, said, “The Crusaders, like us, are a
local success story. They are champions for their hometown and for their people.”

“We’re excited that this partnership will allow us to work and connect with some of the best
minds in the health, sport and wellness space including in leadership, nutrition, hydration,
movement and fitness,” said Phillips.

After working with over 500 employers nationwide, including some of the country’s largest
organisations, UniMed knew working with another well-known and successful brand like the
Crusaders was a great opportunity for its 140,000 Members.

“As an organisation that exists to keep working New Zealander’s and their whānau in lifelong
good health, we’re looking forward to taking the Crusaders knowledge and sharing this with our
Members to help them with their own health goals and priorities,” Phillips said.

Crusaders CEO, Colin Mansbridge says the Crusaders and UniMed coming together is the
perfect brand alignment.

“We welcome the UniMed team into our Crusaders whānau and look forward to building
something that’s more than just rugby. UniMed clearly care about their community and our
overall wellbeing, they crusade with heart and align well with who we are as a club”.

As part of the partnership, UniMed is supporting the Crusaders and University of Canterbury
PhD sleep programme, which will deliver important information on sleep duration, quality and
recovery metrics. In time, this will be rolled out to UniMed members to help them improve their
own quality of rest.

“Both our organisations are committed to our communities, and the care we have for our people
is authentically at the heart of who we both are. We look forward to working with UniMed, and
seeing the opportunities that we can develop in the health and wellbeing space”, says
Mansbridge.

To kick off the partnership, UniMed are offering their Members discounted access to the
Crusaders Leadership Programme, a two-week, high-intensity virtual experience for
coaches and business leaders. To find out more please click here.

 

For more information:
Madison Monk
Communications Specialist, UniMed
Mob: 027 3409 160
madison.monk@unimed.co.nz